Friday, September 25, 2009
Bob and Hugo
A few weeks back, students from two institutions in Quebec – the Édouard-Montpetit College (CEM) and the National Institute of Aeronautics (ENA) – had to answer a survey named Who are the real digital natives? The first thing to know is that the questionnaire was available on internet so the participants needed to be already familiar with the computer technology. There were 48 students from ENA who answered and only 40 from CEM which could prove that ENA students are more comfortable with technology.
Despite of this, the data that was gathered shows that ENA students are more versatile with their computer since 75% use it to do both work and entertainment while only 59% are able to do so. The survey also showed that in 95.7% of the cases, ENA students love or at least accept technology while the percentage is of 92.3% for the CEM students. The survey showed that 2.6% of CEM students are not comfortable with electronic devices while this number drops to 0% of the ENA students.
With all the data captured we can say that the ENA students could be categorized as ‘’Digital Natives’’ and the CEM students as ‘’Digital Immigrants.’’ What these terms mean is that the CEM students had to adapt more and still have to adapt to technology when the ENA students are more familiar and comfortable with it.
Jérémy and André
It`s clearly shown that Longueuil student love technology more than ÉNA students. Longueuil students overpower the others in creating websites and blogs with 28.7 per percent greater than those of ÉNA. Furthermore, 12.8 per cent of Longueuil students post themselves as experts and creators when it comes to using You Tube and Facebook. The students at Longueuil are from a younger generation and are brought up with computers, so they are the digital natives. Statistics will show that 71.8 per cent of Longueuil students will get their news from the Internet opposed to TV and radio. Students at ÉNA use computers for work 2.1 per cent of the time opposed to Longueuil students who use it more. According to statistics, there are 2.6 per cent of students in Longueuil that aren’t comfortable using electronic devices; however, there is still more than half of the students that like technology. The statistics show that Longueuil students have better interest in using computer or technology than ENA students in every category. The fact that at Longueuil there are more women and that explains why there is a higher percentage of chatters, bloggers and Facebook users. In conclusion, students in Longueuil uses technology more than students in ENA and by far.
Friday, September 11, 2009
This site is obviously a hoax. There is no information about the author, the address of the company is not a real one, not having and actual street name or number and the phone number that is provided is actually a number to call telemarketing services (Google search). Though the text is generally error free, there are a couple spelling mistakes which reduces their credibility. As for the subject of the site, it is the main clue that the site is a hoax. This site promotes the sale of dehydrated water, which cannot exist by principal of dehydration. They basically sell you an empty package with the name dehydrated water on it. Also the site advertises career and franchise opportunities that are very sarcastic in nature such as ″Free transportation to work by mule″ or ″Ketchup packets from McDonalds″. Overall the site is pretty convincing and well made, but once you think about the concept itself and rummage through the site a bit to see the touches of humour, you soon realize that it is a scam.
Friday, September 4, 2009
The ad starts with a famous French Canadian singer trying to promote his culture to English Canadian jury to get some money to promote his culture in France. The ad is filled with funny dialogs. In fact, dialogs between French and English speaking Canadians are funny because it shows a couple of misunderstandings. While the French Canadian is singing his song, the jury understands few words that may sound vulgar in English. At the beginning and at the end of the ad, we can hear the narrator to put us in the concept of the ad. The ad does use music, but not as background music, but as a sign of French Canadian culture. The jury isn’t as clear as the singer is. It looks like it represents darkness. At the end, we can see a big printed statistic that clearly shows the idea of the ad. The target audience is all the French speaking Canadians, and not for the English speaking Canadians. The main goal of this ad is to persuade us that our culture is very important and we should fund it. The statistic they give us at the end greatly shows that it is important to promote our culture around the world, even in an economical view.
The ad tells a story of a new German Coast Guard radio operator who receives a distress
call from a sinking ship. He misunderstands the distress call due to his poor English
language literacy. The main actors interact by radio communication. The radio operator is unsure of his tasks and is unconfident of his communication skills. The tone of the ad is serious with a humorous twist. It employs the music Carmina Burana which expresses the desire for directness of communication. The target audience is English non-speakers.
The message of the ad is that English language skills are vital for critical international tasks. The intention is to inform people to learn English. The commercial is very effective at delivering the message and is very inspiring to all who yearn for good communication in English.
Monday, April 20, 2009
first tactical stealth fighter of the USAF. The RAM (radar material absorbent) and the over-all triangular shape are stealth elements. Every part reduces the RCA (radar cross section) beams. Finally it is powered by two turbofans from Pratt & Whitney.
Friday, February 27, 2009
There is no doubt about it: CEM (longueuil) students are the real digital natives. According to the Survey Results of Student Media Habits and Technology, 56.4 % of the students from CEM love technology compared to 46.8% from students from ENA(St-Hubert). If we look at what kind of things do students use their computer for, the results are very similar for both groups. However, 30.8% of the students from CEM create websites, blogs, etc, whereas only 2.1% use that technology in this way in the other group. This can also be demonstrated from the 4th question in the survey. 5.1 % of CEM students claim having an expertise when it comes to post and create things on the internet, but no one from ENA is capable. This is noticeable through statistics: 30.8% compared to 18.8%. Furthermore, all students from CEM clearly understand the meaning of a blog while 6.2% on the ENA side have never heard of this term. In addition, creating websites and blogs require time and effort from the user; therefore this shows that CEM students are more comfortable with their computers.
The ÉNA students are a lot more comfortable with electronic devices. Statistics shows that 2.6% of the students from CEM are not familiar with technology compared to 0% for the average ÉNA student. To be an effective aircraft technician, you need to be skilled with different technologies that exist in our daily life. The main purposes for technology usage for the CEM students are mainly for entertainment rather than a work tool. Thirty-tree percent of the CEM students use technology for personal interest. It is proven by these stats that the ÉNA students use computers and electronics mainly for homework purposes and work related subjects.
When it comes to finding worldwide information such as the news, the ÉNA student has the advantage of using technology over the CEM students. Sources like TV, radio and internet are used widely by the average ÉNA student. Over 75% of the ÉNA student uses technology to provide them with effective information. CEM students still prefer the good old method of friend-to-friend sharing when it comes to spread the news.
In the end, the statistic shows that the ÉNA student is more open to technology weather it’s for information or even work.
The ENA and CEM students both grew up in a digital world. They all use the technology daily for many things, such as homework, researches, blogs, entertainment and talking with friends. Although, statistics revealed by the survey proved that CEM students were more digital than the ENA students. In fact, 56.4% of Longueuil students answered that they loved technology, which is almost 10% more than the ENA student’s results. The CEM students are also more active in the creation of blogs and websites. The results show that only one person at the ENA claims to create websites and blogs and at Longueuil, there were 12 times more students who claimed it. Another interesting point is about social networking. The survey shows that there are 20.2% more students who are involved in networking sites, like Facebook and MySpace in Longueuil. Also, CEM students claim to have more experience in the creation of Blogs and Podcats on the Internet, which means that they have more knowledge of the World-Wide-Web than ENA students. For example, 15% more CEM students posted profiles on social networking websites and they also lead the uploading and posting of videos on YouTube by 12%. It is clear now that CEM students are the real Digital Natives. They don’t just use the technology; they contribute and they create a part of it.
Vincent and Samuel
Monday, February 23, 2009
ENA students are the REAL digital natives
After analyzing the statistics we can affirm that ENA students are digital natives. Here are some examples that prove it. First of all, 2.5% of Longueuil students aren’t comfortable with electronic devices against 0% here in ENA. The way students stay up to date with news also differs from ENA and Longeuil. In ENA, three out of four answered that they we’re often getting news from the Internet as for Longueil; most of them (69.2%) are getting news by talking to friends and family. Finally, the survey proved that three out of four ENA students use a computer for work and for entertainment. In Longueuil, it’s only 59%. That means that computers and digital devices are an integral part of ENA students lives and that it is used on an everyday basis.
Thursday, February 19, 2009
Friday, February 13, 2009
There is also a phone number company where we can call and order the product. The head quarter is supposed to be in Los Angeles and there is a distribution warehouse in Chicago. We can see that there was not update because the copyrights finish in 2006. The purpose of those people is clearly to make money with a stupid product.
In conclusion, even if the site looks very professional and well arranged, just the name of the site tells us that this idiot site is a hoax site.
Nicolas & Maverick
Martin Pion and Fabien Savoret
We chose the « Clones-R-Us » website. First of all, very few legitimate websites have a purple and turquoise green background, this alone raises questions about the reliability of the site. After browsing the menu, we noticed some irony in the way the information was presented to us. They claim to have fully-equipped laboratories in Costa Rica, Liberia and Vanuatu. This is unlikely. These countries barely have electricity and drinking water. The name of the company; DreamTech, implies that this cloning technology is out of our reach, at least for the moment. Some of the names of the clones you can buy are not written properly or only in abbreviation. As an example, John F. Kennedy was reduced to JFK. The fees are unrealistic and outrageous. You can buy Dolly Parton for 1500 dollars or young Michael Jackson for 300. The ultimate clue that says this is a hoax is their ordering form. On the bottom there is a quote ; “Yes, I know that Dream Technologies International is not responsible if the clone turns into a grossly overweight, anti-social, undisciplined slob.” It speaks for itself.
Selecting appropriate websites is a key factor when doing a research. With the rise of internet as a source of information and the lack of control towards what is on it, we cannot be sure of what we read. The best way to know if a website is reliable is to look at some elements. An example of an unreliable website is “Belgium Doesn’t Exist!” . First of all, when you want to know if a website is reliable, you have to look for the author. In this case, the author is Lyle Zapato. It can, at first sight, look reliable, since the author is named, but if you take the time to look at his profile, it is easy to see that it is fulfilled with false information, and that the website is probably a hoax. The source is not reputable, not serious and not qualified. Second of all, if we take a look at the subject of the website, we can easily find the information we are looking for, but we can also easily determine that the information is absurd. For this reason, the information can be considered as inaccurate and unreliable for research. Although the information is biased, it’s good to see that the website is up to date. On this website, we can see that it was created in 1999, and last updated on 2008-08-31. Finally, the website doesn’t have ads and is created for humorous intent. If the information is not to be taken seriously, it is still important to notice that with serious statement, this website could’ve been considered as reliable, since we can find all the information about the author and his background.
Monday, February 9, 2009
and concept. Indeed, dehydrated water is air.After looking carefully at the website of this
company, we found out some elements that proves that the business is not serious. In their
online store, they show many items, but not a single image of dehydrated water. In the
franchise opportunities page, one of the conditions to deal with them is to be`` brainless ``.When
you look at the employment benefits, there are funny stuffs like: ``unlimited stress``, ``
harassment of all sort``, ``Usage of our customers' credit cards``. That shows eventually that
the website is not serious.
Friends Of Science
The name of the sponsor is clearly indicated at the top of the main page. (Friends of sciences) However, neither the author nor the sponsors have any proof of their qualifications. They refer to a Scientific Advisory Board but there is no link to any member of this group or to any document proving their expertise. It is not a reputable source for all the reason mentioned before. No grammar errors are to be seen, the website is well written. The content is not appropriated for a research because they only give information’s about one side of the subject, about their opinion. The website is design so that it is not easy to find the answer to our question. All the information’s come from only one author, only one source which is Dr. Tim Ball, who has been known to be affiliated with oil companies. The website has been created to change your opinion, to influence your point of view. It is very hard to notice false information’s, but in the other hand, it is very hard to find information at all.
First of all, neither the name of the author nor sponsors are cited. The author does not tell us about any qualifications he could have had in order to create dehydrated water. Actually we don’t know anything about the creator of this wonderful invention. Although there isn’t any noticeable spelling or grammatical errors, the author does not show us any signs of professionalism. There are also a few noticeable jokes, such as, “your success is our success. Your failure is our failure”. They claim to send one free sample each day but a few lines later, they claim they have given over one million free samples, otherwise they’ve been sending free samples for the past 2700 years. With a quick search on the internet, we can rapidly realize that this is a hoax. Just typing “dehydrated water” on Google gives you the “museum of hoaxes” as a third search result. It is obvious that the website was created to make money; lots of pages want us to invest into dehydrated water and buy products. It also invents us to give them our credit cards information, which can be used with a malicious purpose. Finally, all these things give us a good clue that this website is a hoax.
The website http://www.d-b.net/dti/ , even on a first look, does not seem very credible. First, the name of the company, “Clones ‘R Us”, strangely sound like the well known toy store “Toys ‘R Us”. Also, when you take a look at their “About Us” section, you can see all the ridiculous awards they won such as: “Cool Bananas Award” and the “Too Cool Award” which also adds to the incredibility of the website. In the same section of the site, you can also see a “nurse” doing chicken eggs transplantation: not very serious when you know that cloning is a very complicated process! These are only a few of all the incredible elements of the site. However, for someone who does not know anything about cloning and who does not double check the information of the website, there are a few elements that can seem credible, like the statistics on the side of the site, the logo of the company and the section “Testimonials”.
Friday, February 6, 2009
Nathan and Maxim
The ad we chose is the berlitz commercial. It’s the story of a German coast guard officer on is first day of work. At the beginning, his superior shows him quickly how everything works and then leaves him alone. Unfortunately for the German, the first radio call he receives is a mayday call. The sailor is trying to tell him that he is SINKING but the coast guard officer does not really understand what he means and ask him what he is thinking about. This is the funny part about this ad, because they play with the fact that he does not understand English properly to create an embarrassing situation. Personally we think that this ad is great because it makes you laugh and it’s selling an important product which is English. Overall, we think that this ad did a good job delivering its message because it shows you the importance of understanding a language correctly in a professional environment.
Nicolas & Maverick.
The Molson Canadian ad is delivered in the form of a seminar type of stand-up which concerns the differences between Canadian and American cultures. The actor shows a gradual interest for his country by elevating his voice and standing tall in front of his beliefs. He is preaching his message that Canada is the best country in North America mostly for the unknown product. The tone of this ad is both humourous and informative. The graduation song and lighting in the background projects a sense of accomplishment for the greatest tasting beer in North America. At the beginning of the ad, the actor is filmed in long-shot. As he progresses in his proudly spoken speech about Canadians, the camera moves back and forth from different camera angles, but mostly focuses on the actor and the images shown in the back. The printed words in the background emphasize actual Canadian facts. This ad was made to convince Canadians to buy Molson Canadian beer in a clever and inspiring way.
Molson Canadian ad
The Molson Canadian ad is in a form of a seminar type of stand up which concerns the differences between Canadian and mostly American cultures. The actor shows a gradual interest for his country by elevating his voice and standing tall in front of his beliefs. He is preaching his message that Canada is the best country in North America mostly for the beer. The tone of this ad is both humourous and informative. The graduation song and lighting in the background projects a sense of accomplishment for the greatest tasting beer in North America. At the beginning of the ad, the actor is filmed in long-shot. As he progresses in his proudly spoken speech about Canadians, the camera focuses back and forth in different camera angles, but mostly on the actor and the images shown in the back. The printed words in the background has the purpose to emphasize on actual Canadian facts. This ad was made to convince any Canadians to buy Molson Canadian beer in a clever and inspirable way.
Jonathan and VincentWe chose the Funding for the Arts ad. The ad tells the story of a musician and his band that go to see the government or some promoters to get funds for the promotion of the Canadian French culture around the world. The promoter asks for a performance before they grant the fund. The thing is the promoters are conservative Anglophones with no interest in French Canadian culture. During the performance, the musician says a French word that closely resembles an English insult. The promoters are upset and refuse to understand because they don’t speak French and they aren’t interested in accepting French as part of Canadian culture. The promoters and the musician cannot find common ground so they don’t approve the funds. The scene made us laugh, yet it was a serious scene because it is a situation that could happen in real life. The exaggeration made it funny. The song used in this ad was a culturally important French song which made their resentment for French culture apparent. The ad was made in a bland, dark setting, clearly illustrating lack of creativity of the promoter's “government”. At the end of the ad they show statistics that show that investing in culture is beneficial for the whole community. It was destined for the conservative voters to give them an idea of what will happen if we stop funding culture. The commercial does succeed in delivering the message. We believe it is necessary to promote our culture so we are recognized as a people.
Jonathan and Vincent
Monday, February 2, 2009
The advertisement is done on the way of a conference where a man represents his country.
He talks about all the qualities that a proud citizen has about his country. The man in the advertisement is a proud Canadian because he speaks both French and English and not American, he says also ``about`` instead of ``a boot``. A proud Canadian prefers peace to violence and doesn’t live in an igloo. All those things refer to a simple man that brings out the greatest things of the country by showing pictures in the background and talking with a lot of intonation. The advertisement in question promote the emotions in the context to make sure that all citizens can recognize themselves. They use simple things of the country to bring a product that maybe won’t touch everybody, which is beer. The problem in this case is that the beer is not a reason to be proud of his country.
In the commercial produced by Berlitz, in Germany, the story is about a young man who just started a new position as a coastguard radio operator. Unfortunately for him, this new position requires English skills, which he does not have. In the dialogue, the interlocutor on the other side of the radio speaks English. He is requesting help because his ship is sinking, but the coastguard misunderstood the emergency request. In this commercial, there is no narrator, but there is loud music at the end. The ad uses a humorous tone to communicate their message. The music played is well-known and it is commonly used in funny situations. At the end, the purpose of the ad is presented by a close-up of a small sentence and the brand name. The message is directed to Germans who need to imrove their English. The commercial succeeds in delivering the message by its funny tone and by the need to speak and understand a universal language.
presenting his country to promote the beer company. The concept of the advertisement is great even if we have to wait until the end to know what the goal of the commercial is. The guy in front brings a lot of emotion to his speech, because he wants the public to know that the best choice to make is to buy the Molson Canadian beer. The commercial producers did a awesome job by compare the beer to the country that people like. In fact it is a great advertising where people, can compare themselves to the guy who like the beer and his country.
We chose the Molson Canadian Beer commercial.
This ad is about a guy that comes up on stage to talk about his country, and to share the pride he has to be Canadian. It’s a single person speech with an audience listening. The tone is definitely humorous as the actor reveals funny facts about his country, Canada.
The music has a patriotic taste with a crescendo that increases the intensity of the speech to prepare us for the final message: I am Canadian, – Molson Canadian-.
As for technical devices we can see that the clip is filmed from a lower angle of view which tends to represent the speaker as a tall and imposing person. We can also see a giant screen on the background illustrating what he says which gives the speech a credible effect. The last message is written word by word in big letters so everyone in the audience can clearly read it and remember it. And, they can say it proudly with the speaker, like a religious ritual. The target audience would be any beer drinking Canadian, within drinking age of course. The message tries to convince you that a real Canadian has to drink Canadian beer, because it’s the pride of the country. The commercial is well designed and we’re pretty sure it succeeded in English Canada.