Funding for the Arts (Canada)

The story of the ad is about a guy that comes to see government officials to get some fund in order to invest in a music festival that he is planning. So this guy comes to an audition and speaks with the officials of government funds. There is no narrator in the whole ad as the guy tries to explain his project. The only problem is that the officials don’t speak good French. The ad has a very humorous and sarcastic tone,as the actors are francophone comedians. What happens is that the guy sings a song in which a seal is mentioned in French, but it’s pronounced “phoque” and the official thinks that the guy is saying a profane word that also happens with another word. So the officials reject his request. The techniques used to influence the auditors are that when the guy comes in it’s all very dark in order to make us feel in a minority and also at some point when the officials are angry cause of the word “phoque” the close ups between characters start flashing to make us feel attacked. This ad is meant to wake up francophones about their culture and to make them see how the rest Canada thinks. To us this ad made us laugh, but more importantly it makes us think about how we could promote our culture.

Nathan and Maxim