Monday, February 2, 2009

Seatbelt Ad

We chose to make our small analysis about the seatbelt ad, because we thought it was a smart way to deliver a message. Even though there is no narrator, the commercial is still very suggestive because of the way it’s built. You start to understand the meaning of the ad when you see the wrecked car with the three injured people inside. You then see their souls trying to escape their bodies, one by one, to reach heaven. The last person’s soul is not able to leave the body because it was wearing his seatbelt, keeping the soul prisoner of the body. The type of music used also suggests a dramatic event, which gives a serious tone to the commercial. There are a few unusual camera angles used to make us feel trapped inside the car, as if it could have happened to anyone. The ad shows the message progressively, and we don’t fully get the message until the end, when they use the printed words to finally send the message that wearing your seatbelt could save your life.

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