Tuesday, September 23, 2008
William and Ghislain
Our analysis of the survey reveals that most people spend around 60 dollars per person per week on groceries. Most people spend a relatively small percentage of money on frozen foods; less than 20%. This is rather surprising because the frozen/prepared foods section has grown a lot in the past decade. We believe that people may not have answered entirely honestly to this question because the purchase of frozen foods is badly seen in today's society. We can back this up because the majority answered ''NO'' to wheather or not they believed in buying organic foods. The survey also revealed that people spend more time cooking dinner than they do lunch, and they spend yet again more time on lunch than they do on breakfast. Although we cannot see a commun theme to the questions of the survey, it does provide interesting results for analysis.
Pawel & Vincent
Pierre-Luc and Ian
Twenty five people responded to the survey about what individuals do to care for the environment. The questions explore diverse aspects of caring for the environment starting with the use of a motor vehicle and the frequency to recycling habits and habits concerning dangerous waste disposal such as batteries. While analyzing the results of the survey we notice that the car remains the most common method of transportation even though most of the clientele surveyed are students. None of the people surveyed own a Hybrid vehicle which was not very surprising considering the high price tag on those vehicles. We noticed in the survey results that most respondants have the good habit of recycling most of the materials that we come across in our daily lives such as paper, plastic & cardboard. We also noticed that most of the dangerous waste is disposed of in a proper manner by our surveyed students.
Creating a survey is a challenging experience where questions must be worded in a way that leaves no room for various interpretation. If this experience was to be repeated I believe that the surveyed people should come from different backgrounds as I believe that survey results can almost be predicted when the people surveyed all come from similar backgrounds i.e. ENA students. Survey's are amazing and allow the surveyors to obtain an overall picture on any given topic within a fairly small amount of time and minimal effort.
Monday, September 22, 2008
Wednesday, September 10, 2008
Tuesday, September 9, 2008
My classmates and I had a discussion about embedded advertising. Together, we talked about the positive and negative aspects of this new form of publicity. We realized that we preferred embedded advertising to regular tv commercial breaks if it is done correctly. We pointed out how it could help the advertisers of today to get their product seen more easily. We also found out that executive producers also benefit from it by saving money on the sponsored products seen in their shows. Finally, we thought it could be, in a certain way, a trap for the audience because they are influenced in a more subtle way than with tv commercials.