Friday, February 6, 2009

Molson Canadian ad

The Molson Canadian ad is in a form of a seminar type of stand up which concerns the differences between Canadian and mostly American cultures. The actor shows a gradual interest for his country by elevating his voice and standing tall in front of his beliefs. He is preaching his message that Canada is the best country in North America mostly for the beer. The tone of this ad is both humourous and informative. The graduation song and lighting in the background projects a sense of accomplishment for the greatest tasting beer in North America. At the beginning of the ad, the actor is filmed in long-shot. As he progresses in his proudly spoken speech about Canadians, the camera focuses back and forth in different camera angles, but mostly on the actor and the images shown in the back. The printed words in the background has the purpose to emphasize on actual Canadian facts. This ad was made to convince any Canadians to buy Molson Canadian beer in a clever and inspirable way.

Martin Pion

Fabien Savoret

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