Friday, February 6, 2009

Molson Canadian ad

The Molson Canadian ad is delivered in the form of a seminar type of stand-up which concerns the differences between Canadian and American cultures. The actor shows a gradual interest for his country by elevating his voice and standing tall in front of his beliefs. He is preaching his message that Canada is the best country in North America mostly for the unknown product. The tone of this ad is both humourous and informative. The graduation song and lighting in the background projects a sense of accomplishment for the greatest tasting beer in North America. At the beginning of the ad, the actor is filmed in long-shot. As he progresses in his proudly spoken speech about Canadians, the camera moves back and forth from different camera angles, but mostly focuses on the actor and the images shown in the back. The printed words in the background emphasize actual Canadian facts. This ad was made to convince Canadians to buy Molson Canadian beer in a clever and inspiring way.

Martin Pion

Fabien Savoret

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