Blitz, Germany

In the commercial produced by Berlitz, in Germany, the story is about a young man who just started a new position as a coastguard radio operator. Unfortunately for him, this new position requires English skills, which he does not have. In the dialogue, the interlocutor on the other side of the radio speaks English. He is requesting help because his ship is sinking, but the coastguard misunderstood the emergency request. In this commercial, there is no narrator, but there is loud music at the end. The ad uses a humorous tone to communicate their message. The music played is well-known and it is commonly used in funny situations. At the end, the purpose of the ad is presented by a close-up of a small sentence and the brand name. The message is directed to Germans who need to imrove their English. The commercial succeeds in delivering the message by its funny tone and by the need to speak and understand a universal language.