Molson Canadian Ad

We chose the Molson Canadian Beer commercial.

This ad is about a guy that comes up on stage to talk about his country, and to share the pride he has to be Canadian. It’s a single person speech with an audience listening. The tone is definitely humorous as the actor reveals funny facts about his country, Canada.

The music has a patriotic taste with a crescendo that increases the intensity of the speech to prepare us for the final message: I am Canadian, – Molson Canadian-.

As for technical devices we can see that the clip is filmed from a lower angle of view which tends to represent the speaker as a tall and imposing person. We can also see a giant screen on the background illustrating what he says which gives the speech a credible effect. The last message is written word by word in big letters so everyone in the audience can clearly read it and remember it. And, they can say it proudly with the speaker, like a religious ritual. The target audience would be any beer drinking Canadian, within drinking age of course. The message tries to convince you that a real Canadian has to drink Canadian beer, because it’s the pride of the country. The commercial is well designed and we’re pretty sure it succeeded in English Canada.