Proud Canadian beer-lovers

The Molson commercial shows us a young man standing alone on a stage speaking about the fact that he is proud to be Canadian. He’s talking with conviction about purely Canadian facts and history using stereotypes in a humorous fashion. He’s making a comparison between us and Americans, appealing to Canadian pride. Behind him, a giant screen is showing pictures related to what he says, making it more tangible. The music adds to intensity and gets louder while his speech gets more intense. The crowd goes wilder up to the climax when the brand name is then shown. The commercial wants us to buy Molson beer and to do so it appeals to young beer-loving Canadians’ pride. They want us to think that drinking Molson – which is a Canadian product – will make a proud Canadian culture defender of you. We think the commercial succeeds in delivering this message as it never gets boring and the actor is very convincing and his delivery is passionate and original.

Nicolas & Maverick.