Berlitz Commercial

The ad we chose is the berlitz commercial. It’s the story of a German coast guard officer on is first day of work. At the beginning, his superior shows him quickly how everything works and then leaves him alone. Unfortunately for the German, the first radio call he receives is a mayday call. The sailor is trying to tell him that he is SINKING but the coast guard officer does not really understand what he means and ask him what he is thinking about. This is the funny part about this ad, because they play with the fact that he does not understand English properly to create an embarrassing situation. Personally we think that this ad is great because it makes you laugh and it’s selling an important product which is English. Overall, we think that this ad did a good job delivering its message because it shows you the importance of understanding a language correctly in a professional environment.