Survey on Ad Exposure

The purpose of our survey was to determine how much the people are exposed to advertisement and to which point they're aware of it. We had 24 respondents to our survey. 75% of respondents were male, which is obvious, because we're in ENA, but it also demonstrates that female were more interested in our survey, since the male/female ratio in the school is around 10/1. All students were aware of the existence of embedded ads. A vast majority of students use special software to block advertisements on their internet browser. Most of them, change channel or go away during commercial break and very few of them watch the commercials. Our goal was to know if the students are aware of embedded advertisements and its way of persuading people. In general, the students are aware of the true nature of this type of commercial and they usually protect themselves by avoinding these ads.