My classmates and I had a discussion about embedded advertising. Together, we talked about the positive and negative aspects of this new form of publicity. We realized that we preferred embedded advertising to regular tv commercial breaks if it is done correctly. We pointed out how it could help the advertisers of today to get their product seen more easily. We also found out that executive producers also benefit from it by saving money on the sponsored products seen in their shows. Finally, we thought it could be, in a certain way, a trap for the audience because they are influenced in a more subtle way than with tv commercials.
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