Proud to be Canadian

Proud to be Canadian!!!



The advertisement is done on the way of a conference where a man represents his country.
He talks about all the qualities that a proud citizen has about his country. The man in the advertisement is a proud Canadian because he speaks both French and English and not American, he says also ``about`` instead of ``a boot``. A proud Canadian prefers peace to violence and doesn’t live in an igloo. All those things refer to a simple man that brings out the greatest things of the country by showing pictures in the background and talking with a lot of intonation. The advertisement in question promote the emotions in the context to make sure that all citizens can recognize themselves. They use simple things of the country to bring a product that maybe won’t touch everybody, which is beer. The problem in this case is that the beer is not a reason to be proud of his country.

Founding for the Arts

The commercial Founding for the Arts put in scene a French-speaking, Quebecker singer trying to persuade a government committee to allow him funds to organize a music festival in France. The committee is composed of Anglophones, and the song the musician is trying to sing cause confusion among the government representatives, some words in French looking similar to vulgar words in English. The commercial is putting a single artist in front of 4 government officials, making the artist looks like he is persecuted. The room is also dark, another negative reference toward the government. A picture of Stephen Harper with an American flag is also used, playing with a feeling among the Quebec population: a politician too close to the Americans is usually negatively seen. The humorous tone is obvious, playing on the funny differences between the two languages. The commercial is clearly aimed at French-speaking Quebeckers, and the written message informs us at the end of the true message of this commercial. The goal is to criticize the government’s decision to abandon a federal program founding artistic activities. The commercial is very funny and entertaining, but it failed at delivering his message clearly. The main story being about a confrontation between French and English people, the true message is only visible at the end, and it is not discussed much. However, the commercial succeeded at depicting the government as an authoritarian one, practicing censorship, and it can be seen that the creators of the ad put many efforts in trying to do depict the government that way.

Berlitz - Why English is so Important

The Berlitz commercial tells a story about a German coast guard operator who seems new to his position and who is confronted with a distress call on his first day. At the start of the commercial he’s shown the ropes of the job by what seems to be his supervisor. After a short while, a distress call arises and forces him to open a dialog with a sinking ship. It is here that we see how his lack of knowledge of the English language puts him in a critical situation. He mistakes the ship’s we’re sinking for we’re thinking which makes him ask what are you thinking about? It is then that the Berlitz logo pops up and that it’s clear that it's an ad for learning English. The humorous tone channelled throughout the ad and the Ode to Joy theme toward the end are marks that are generally used in commercials for viewers to remember them. The advertisement makes viewers think about what a tragedy it would be if one’s English was as poor as the coast guard communicator’s.

Seatbelt Ad

We chose to make our small analysis about the seatbelt ad, because we thought it was a smart way to deliver a message. Even though there is no narrator, the commercial is still very suggestive because of the way it’s built. You start to understand the meaning of the ad when you see the wrecked car with the three injured people inside. You then see their souls trying to escape their bodies, one by one, to reach heaven. The last person’s soul is not able to leave the body because it was wearing his seatbelt, keeping the soul prisoner of the body. The type of music used also suggests a dramatic event, which gives a serious tone to the commercial. There are a few unusual camera angles used to make us feel trapped inside the car, as if it could have happened to anyone. The ad shows the message progressively, and we don’t fully get the message until the end, when they use the printed words to finally send the message that wearing your seatbelt could save your life.

Blitz, Germany

In the commercial produced by Berlitz, in Germany, the story is about a young man who just started a new position as a coastguard radio operator. Unfortunately for him, this new position requires English skills, which he does not have. In the dialogue, the interlocutor on the other side of the radio speaks English. He is requesting help because his ship is sinking, but the coastguard misunderstood the emergency request. In this commercial, there is no narrator, but there is loud music at the end. The ad uses a humorous tone to communicate their message. The music played is well-known and it is commonly used in funny situations. At the end, the purpose of the ad is presented by a close-up of a small sentence and the brand name. The message is directed to Germans who need to imrove their English. The commercial succeeds in delivering the message by its funny tone and by the need to speak and understand a universal language.

molson canadian beer

The Molson Canadian beer advertisement used the fact that a proud Canadian guy is
presenting his country to promote the beer company. The concept of the advertisement is great even if we have to wait until the end to know what the goal of the commercial is. The guy in front brings a lot of emotion to his speech, because he wants the public to know that the best choice to make is to buy the Molson Canadian beer. The commercial producers did a awesome job by compare the beer to the country that people like. In fact it is a great advertising where people, can compare themselves to the guy who like the beer and his country.

Molson Canadian Ad

We chose the Molson Canadian Beer commercial.

This ad is about a guy that comes up on stage to talk about his country, and to share the pride he has to be Canadian. It’s a single person speech with an audience listening. The tone is definitely humorous as the actor reveals funny facts about his country, Canada.

The music has a patriotic taste with a crescendo that increases the intensity of the speech to prepare us for the final message: I am Canadian, – Molson Canadian-.

As for technical devices we can see that the clip is filmed from a lower angle of view which tends to represent the speaker as a tall and imposing person. We can also see a giant screen on the background illustrating what he says which gives the speech a credible effect. The last message is written word by word in big letters so everyone in the audience can clearly read it and remember it. And, they can say it proudly with the speaker, like a religious ritual. The target audience would be any beer drinking Canadian, within drinking age of course. The message tries to convince you that a real Canadian has to drink Canadian beer, because it’s the pride of the country. The commercial is well designed and we’re pretty sure it succeeded in English Canada.