Proud Canadian beer-lovers

The Molson commercial shows us a young man standing alone on a stage speaking about the fact that he is proud to be Canadian. He’s talking with conviction about purely Canadian facts and history using stereotypes in a humorous fashion. He’s making a comparison between us and Americans, appealing to Canadian pride. Behind him, a giant screen is showing pictures related to what he says, making it more tangible. The music adds to intensity and gets louder while his speech gets more intense. The crowd goes wilder up to the climax when the brand name is then shown. The commercial wants us to buy Molson beer and to do so it appeals to young beer-loving Canadians’ pride. They want us to think that drinking Molson – which is a Canadian product – will make a proud Canadian culture defender of you. We think the commercial succeeds in delivering this message as it never gets boring and the actor is very convincing and his delivery is passionate and original.

Nicolas & Maverick.

Berlitz - Why English is so Important

The Berlitz commercial tells a story about a German coast guard operator who seems new to his position and who is confronted with a distress call on his first day. At the start of the commercial he’s shown the ropes of the job by what seems to be his supervisor. After a short while, a distress call arises and forces him to open a dialog with a sinking ship. It is here that we see how his lack of knowledge of the English language puts him in a critical situation. He mistakes the ship’s we’re sinking for we’re thinking which makes him ask what are you thinking about? It is then that the Berlitz logo pops up and that it’s clear that it's an ad for learning English. The humorous tone channelled throughout the ad and the Ode to Joy theme toward the end are marks that are generally used in commercials for viewers to remember them. The advertisement makes viewers think about what a tragedy it would be if one’s English was as poor as the coast guard communicator’s.