Funding for the Arts.

The ad starts with a famous French Canadian singer trying to promote his culture to English Canadian jury to get some money to promote his culture in France. The ad is filled with funny dialogs. In fact, dialogs between French and English speaking Canadians are funny because it shows a couple of misunderstandings. While the French Canadian is singing his song, the jury understands few words that may sound vulgar in English. At the beginning and at the end of the ad, we can hear the narrator to put us in the concept of the ad. The ad does use music, but not as background music, but as a sign of French Canadian culture. The jury isn’t as clear as the singer is. It looks like it represents darkness. At the end, we can see a big printed statistic that clearly shows the idea of the ad. The target audience is all the French speaking Canadians, and not for the English speaking Canadians. The main goal of this ad is to persuade us that our culture is very important and we should fund it. The statistic they give us at the end greatly shows that it is important to promote our culture around the world, even in an economical view.

Molson Beer (Canada)

The commercial features a man named Joe, who is standing in the front of the screen of a movie theatre. He is trying to define what a Canadian is and is not in his monologue. The commercial is using a humorous method to describe it, and camera angles are not putting him in the center. In the beginning, he is shy and searching for his words, but as the commercial moves on, he gains confidence in himself. In the end, the camera angles are centering on him. At the end, he is really valorising Canada, and at that moment, we see our Canadian flag, followed by the words “I AM CANADIAN”. At the moment the word CANADIAN appears, it’s shown on a glass being filled with Molson Canadian beer. This creates a climax at the end with the product, letting us know that true Canadians drink Molson Canadian beer.

Berlitz

BERLITZ
The ad tells a story of a new German Coast Guard radio operator who receives a distress
call from a sinking ship. He misunderstands the distress call due to his poor English
language literacy. The main actors interact by radio communication. The radio operator is unsure of his tasks and is unconfident of his communication skills. The tone of the ad is serious with a humorous twist. It employs the music Carmina Burana which expresses the desire for directness of communication. The target audience is English non-speakers.
The message of the ad is that English language skills are vital for critical international tasks. The intention is to inform people to learn English. The commercial is very effective at delivering the message and is very inspiring to all who yearn for good communication in English.

Molson Canadian beer ad

In the Molson Canadian beer commercial the company use an original idea to advertise their product. It is a guy on a stage with a big screen behind him displaying images related to Canadians. The ad uses myths about Canadians to make it look funny and more attractive. The guy on the stage doesn’t really have a dialogue; it’s more a monologue that comes with a dramatic music to push the effect further. To make the commercial even more interesting, the company use various camera angles. The tone is humorous and serious at the same time. The target audience is essentially young Canadian because in the commercial the actor looks young and the speech is about Canadian. They want the people to watch that commercial and see themselves in that guy because they’re proud of being Canadian. He drinks Canadian beer so they want to drink it. Personally we think that the ad is effective because it delivers the message clearly and shortly. The only problem with the commercial is that the product only targets a small public: the Canadians.

"Use seatbelts" advetrisement

The advertisement which is about using seatbelts in cars begins with calm music and a beautiful landscape as a background. Then the sound of a crash can be hear and you see the “soul” of the dead people in car, going up to heaven expect one men which was wearing his seatbelt. In this advertisement, there is neither dialogue nor narrator and the tone of the ad is very serious. The music in the ad reinforces the idea that the seatbelt is a saviour, that it can save your life if a car accident happens. Special effects (the spirits) are use in the advertisement. Without them, it couldn’t have been made. Also, at the end of this advertisement, the words “Heaven can wait. Belt up” appears which one more time reinforces the seatbelt importance. This ad is targeting people around 20-30 years old that are driving because the three people in the car are around this age. This advertisement intention is about the security on the road and it perfectly delivers his message.

Funding of the Arts

As we all know Quebec is a little French province inside a big English country. Because of history people from Quebec grow up with a negative prejudice on Federal government. This video expresses it in a very particular and especially funny way. It is a parody of the representative from Quebec trying to get funds for culture and arts from the Canadian Government. In real life the Federal Government made a large cut on Quebec’s cultural and arts funds. As this video is made by Pro-Quebecois, they are trying to laugh at the Federal government to give a revolution feeling to the population. They want us to let the Federal government know we’re not happy about that cut. In fact, the main difference between English speaking and French speaking people is the language. As a result, people who speak a language they don’t need or care about will automatically have major oral and written weaknesses and this is what they are trying to exploit in this video. This video is really attracting because it has many things inside that are liked by Quebecois, such as “La complainte du phoque en Alaska”, a very popular song from Beau Dommage. We can see two really well known faces from Quebec in this video too: Michel Rivard and Stéphane Rousseau. Another thing that hits our curiosity is the last sentence brought at the complete end of the video; it mentions that every simple dollar put in the culture and arts will bring up to 10 or 11 times more direct or indirect earnings. All this put together makes a very successful advertising because it gets to Quebec people feelings and brings out the inferiority complex many Quebecois have against the Federal Government. We can be sure it brought many discussions around the dinner table.

The F-22 Raptor

This aircraft is produced by Lockheed Martin for the USAF (United States Air Force). It is the
first tactical stealth fighter of the USAF. The RAM (radar material absorbent) and the over-all triangular shape are stealth elements. Every part reduces the RCA (radar cross section) beams. Finally it is powered by two turbofans from Pratt & Whitney.